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June 29.2025
3 Minutes Read

Harborough Town's summer tour to Madrid: A thrilling adventure inspired by Spanish fans

Harborough Town summer tour lively fans cheering in stadium

Spanish fans ignite passion for non-league football

Something incredible is happening in the world of non-league football. A small club from Leicestershire, Harborough Town, is set to jet off to Madrid thanks to a passionate and dedicated following from Spain. This unexpected twist came after over 100 Spanish fans traveled to the UK to watch Harborough Town play against St Ives Town in April, all drawn by the fervent coverage of English football on the YouTube channel La Media Inglesa (LMI). This isn't just a random coincidence; it's a testament to the power of community and shared love for the game.

What sparked this extraordinary connection?

Founded by Ilie Oleart, LMI caters to Spanish-speaking fans hungry for knowledge about English football. Since its inception, the channel has gained nearly 450,000 subscribers, attracting fans from various regions. Oleart and LMI began organizing trips to English matches back in 2018, but the collaboration with Harborough marks a new milestone. The connection was ignited when Harborough Town became more accessible to fans through media channels like LMI.

Details of the exciting Madrid tour

On July 17, the Bees will fly from Stansted to Madrid to take part in a whirlwind trip that promises thrilling encounters and interactions with their Spanish supporters. They will play against a Select XI of recently released players on their first evening and follow it up with a match against Spanish third-tier team AD Alcorcón at the Estadio Santo Domingo. Fans can also look forward to a meet-and-greet, allowing passionate locals to connect with the players.

Local fan experiences resonate across countries

Fans like Ricardo Pan, who hails from A Coruña, exemplify the powerful emotions this story evokes. Those who made the trip to Market Harborough joined in chants and celebrated with players like they had known each other for years. “Everyone loved it,” he said, reminiscing about the energetic atmosphere. These stories aren’t just about football; they illustrate how sports can create meaningful connections, irrespective of geographical boundaries.

Weathering the heat: challenges of the summer tour

As the Bees prepare for their adventure, they do face challenges, notably the potential heat in Madrid, which can soar to nearly 40 degrees Celsius in July. While players usually thrive on the excitement of matches, extreme conditions could complicate matters. How will they adapt? Fans will be eager to discover if the Bees can keep their spirits high despite the heat, and if this experience can end with a sweet taste of victory.

Growing a global community through sports

This tour to Madrid represents more than just a few friendly matches. It embodies a growing trend of globalization in sports, where local clubs can reach fans across the world. Harborough Town's journey is part of something larger—a shift in how communities connect and celebrate sports. The enthusiasm surrounding the Bees resonates beyond borders and highlights how football can unite people from different cultures.

What's next for Harborough Town?

As the Bees head into the new season, expectations are high. Supporters are hopeful that the club can earn promotion from the Southern League Premier Central. With an expanding fan base, both in Britain and abroad, the pressure will be on the team to deliver. But excitement fuels ambition; the players are aware of their newfound supporters and the infectious energy surrounding each match.

Community engagement: a lesson for leagues

Harborough Town’s collaboration with LMI and the resultant tour to Madrid serve as a powerful example for other non-league clubs. Engaging with fans, both local and international, can spark growth and create a loyal following. By fostering relationships through shared experiences, clubs can thrive even in competitive sports landscapes. Imagine how many other small clubs could find similar success by leveraging social media and outreach.

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